Monday, September 3, 2007

Know Before You Cargo

We've got a treat today because my dear friend that is a serious shopper is also a copywriter. Check out what Pam has to say about test driving Cargo's products. You can find these at Pam's home away from home, Sephora.

If you’re like me, more than once you’ve gotten home with your makeup purchase to find that the eye shadow that looked like the perfect shade to bring out your eyes or the lipstick that seemed to be exactly what you’ve been looking for months – isn’t. Somehow that spot the size of a dime you rubbed on the back of your hand didn’t translate quite the way you planned to your face.

Well, Cargo has an innovative try-before-you-buy solution that doesn’t involve swabbing down the lipstick at the store with alcohol (only to get home and find out it seeps in to be five shades brighter) or using that fresh eye shadow applicator to try it on (only to get home and find out it wears off in an hour).

For eye shadows, check out Cargo’s Color Cards. Each deck – held in a cute tin container – contains 28 cards, each with a sample of one of Cargo’s most popular colors for $24. You can figure out which shadow you want to invest in, plus you may try out a color you never knew was just your shade! For $15, pick up the GlossBox that holds 14 different lip glosses.

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